Pitch festival brought together a wide variety of dance music subgenres from Afrobeat to avant garde techno and hip hop to house. Like much of the music featured, the artwork for the festival combined various strands of cultural heritage and weaved them into new forms. Taking inspiration from ancient and holy rituals, the custom typography for the festival was rooted in tribal iconography, germanic runes and cuneiform script.
For the campaign artwork we created a series of suits inspired by figures featured in traditional drum-led tribal gatherings as well as contemporary culture.
In 2014 the suit was sculpted with the use of time. Filming a series of dance movements with a slow motion-camera generating a lot of frames. By layering several moments within one frame a time lapse distortion produced body shapes that we could not have directed or predicted in advance.