Stedelijk.nl

‘Bold. But functional.’ That was the complete, and very brief, briefing for the design of website for Stedelijk Museum Amsterdam. In collaboration with the team at GRRR, we came up with a concept that is recognizable, slightly provocative, but intuitive at the same time.

Studio Bas Koopmans -
3/6
Studio Bas Koopmans -
3/6

By pushing the main website functions up front as one giant scroll, the website is more in tune with a mobile operating system or chat-apps than an institutionalised web-folder. As there’s no traditional menu structure at first glance, just a series of big buttons, the visitor is challenged to start searching. This unexpected directness through functionality and content fits the Stedelijk’s character nicely.

Studio Bas Koopmans -
Studio Bas Koopmans -
Studio Bas Koopmans -

Stedelijk.nl
Stedelijk Museum Amsterdam
2017

Creative direction
Graphic design

In collaboration with
GRRR

Studio Bas Koopmans - loader
Something
Everything
Walk this way
Studio Bas Koopmans - intermission