Unfair Temporary Museum
In response to the global COVID-19 pandemic, the Unfair20 art fair was cancelled. Obviously. But from its ashes quickly arose a new strategy; Unfair™ was a temporary museum that hosted 40 artists for 7-weeks-and-2-days. This museum didn’t buy art to expand the collection, but sold it.
With limited visitors at any given time through time slots, the experience became an (almost) private viewing setting, with everything as good as covid-proof.