Unfair Temporary Museum

In response to the global COVID-19 pandemic, the Unfair20 art fair was cancelled. Obviously. But from its ashes quickly arose a new strategy; Unfair™ was a temporary museum that hosted 40 artists for 7-weeks-and-2-days. This museum didn’t buy art to expand the collection, but sold it.

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With limited visitors at any given time through time slots, the experience became an (almost) private viewing setting, with everything as good as covid-proof.

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UNFAIR™
2020

Creative Direction
Graphic Design
Studio Bas Koopmans - loader
Something
Everything
Walk this way
Studio Bas Koopmans - intermission