Unfair is an bi-annual art fair that showcases new work by new artists in a new setting every edition.
As everything has to be new, sometimes the paint is still wet when sculptures are put on display. It also makes designing the campaign rather tricky, as there aren’t many finished works we can feature. Therefore the 2018 campaign developed around the idea of ‘a preview’: a set of oddly shaped keyholes that give a glimpse of the work shown at the fair.
As for the colour yellow, Unfair18 took place at Easter…