UNFAIR18

Unfair is an bi-annual art fair that showcases new work by new artists in a new setting every edition. 

Studio Bas Koopmans -
Studio Bas Koopmans -
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As everything has to be new, sometimes the paint is still wet when sculptures are put on display. It also makes designing the campaign rather tricky, as there aren’t many finished works we can feature.  Therefore the 2018 campaign developed around the idea of ‘a preview’: a set of oddly shaped keyholes that give a glimpse of the work shown at the fair. 

 

 

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Studio Bas Koopmans - Unfair18

Photo: Matthijs Immink

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As for the colour yellow, Unfair18 t0ook place at Easter…

Studio Bas Koopmans -
Studio Bas Koopmans -
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UNFAIR18
(2018)

Creative direction
Graphic design
Initiative

Animation
Bob Mayata

Fair photography
Matthijs Immink

Studio Bas Koopmans - loader
Something
Everything
Walk this way
Studio Bas Koopmans - intermission